This is about a useless commercial gimmick that ought to die.
For the purpose of preserving any solid food, freezing is superior to refrigeration. The food that is frozen at the source, and transported while frozen, and sold while frozen, is actually more fresh than the so-called "fresh" food that is merely refrigerated throughout that production and distribution process. Using an inferior preservation method does not make it any fresher. The meat departments in groceries need to be replaced by frozen food aisles.
In addition, frozen food is much more convenient because you can get a month's supply at once.
Freezing doesn't destroy any nutrients. It may cause some cells in the food to rupture from the expansion of the water, but that's a good thing because it may increase the bioavailability of the nutrients in the food.
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Interesting info, though.
What you taste in frozen is not the same as fresh or canned. Just something to ponder.
As for the fresh vs. frozen vegies- I suppose that makes sense. We spend about $100 a week at the organic farmer's market- which beats frozen or supermarket fresh.
We're going to live forever- but be poor because it is a lot more expensive than the supermarket.
Dag, damn that's a high veggie bill. Farmer co-ops' veggies have better flavor don't they? I haven't bought a grocery store tomato in YEARS. Yuck. They taste like...well, nothing really. No taste.
You should have a mini garden. There is absolutely nothing better than a homegrown tomato
One of these days my husband plans to gift me that hobby greenhouse I've dreamed of for years.. I'll get that after he's first bought every video game ever made of course. Priorities. Priorities.
(I kid, he's wonderful)
Jumbo shrimp
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And then Sweet corn. MMMMmmmm MMMmmm. Gotta love that Maine sweet corn.
I also am addicted to those 4-pound bags of frozen Breaded Chicken Breast Tenderloins from Sam's Club. It's better than "fresh" chicken.